BRANDINGIn a world full of noise...is your voice heard?
WHAT IS A BRAND?
Your BRAND is your IDENTITY… it’s the way the public, your potential customers, view your company. Your BRAND is more than a just a LOGO, its the look, the feel and the message.
It’s all about invoking the senses…for example:
- SIGHT: When someone SEES your logo, do they recognize your company immediately without any words?
- HEAR: When someone SPEAKS about your company, is it in a positive manner?
- FEEL: How does the name, the sight of your logo make someone FEEL about your company?
- TOUCH: How many potential customers are you TOUCHING on a daily basis? Is your social reach where it should be?
We work WITH you to IDENTIFY, CREATE and MAINTAIN your brand. What does that mean?
- IDENTIFY: Ask yourself the basics…Who, What, When, Where, Why and How? Who are you as a business? What do you want to represent in your field? When is the best time to act? Where do you start? Why should customers choose you over the competition? How do you want customers to feel about your business?
- CREATE: Now the fun part… when you close your eyes, what image comes to mind when you think of your business? What colors, designs, symbols etc… YOU have a VISION. WE help bring that vision to life.
- MAINTAIN: Now that your brand has been created you have to put in WORK. Your brand needs to be EVERYWHERE. Flood the web and social media with your images, your mission, your MESSAGE. Become a house-hold name to your target audience.